How to create value in everything you do
Yo what’s up bro,
Everyone tells you to get serious and create some value. What does that mean? How do we visualize it. Let me give you the secret equation:
Lets break it down:
Dream Outcome - That is what everyone wants. You have to play into the pain of your customer and see what their dream is. Like weight loss will be losing 30 pounds.
Perceived Likelihood of Achievement - This is things likes integrity so like a doctor with 10,000 patients will be more believed than someone with 2 patients.
Time Delay - This is how fast you can deliver the product
Effort and Sacrifice - how easy it is for someone to get into it. They want to avoid friction, they don’t want to get rid of old habits and make new habits, they just want it to tack on their daily life.
The secret that no one will tell you is focus on the bottom part of the equation and multiply that part to get good success. Let me give you a case study. Netflix vs Blockbuster. Blockbuster had time delay with having to go to store and get DVD and more effort with having to return it. Netflix had the same product but it would be easy to just click the button on the phone and boom you are watching.
If you want to actually make a business that helps those keep those in mind and take into practice and go fucking dominate the market.